Leiber has appointed Norman Loop as Chief Commercial Officer, effective 1 July 2026, strengthening its leadership team.
In his new role, Mr Loop is responsible for Leiber’s commercial activities and, together with the management team, will help shape the company’s next strategic growth steps.
Mr Loop’s key areas of responsibility include further expanding Leiber’s international presence, identifying and developing new market opportunities, strengthening sales and customer relationships and further developing the company’s strategy.
Mr Loop brings extensive international leadership and sales experience to Leiber. Prior to joining the company, he worked for the Stern-Wywiol Gruppe, including seven years in Singapore, where he was responsible for business activities across the Asia Pacific region. He subsequently served as Regional Director for the EMEA region, including its international subsidiaries.
“I am excited to actively contribute to Leiber’s future direction. The company has a strong market position and exciting opportunities ahead. Together with the team, I want to unlock new potential, further strengthen our international presence and successfully continue on our growth path,” Mr Loop said.
By creating the Chief Commercial Officer position, Leiber is deliberately strengthening its commercial leadership.
Leiber recently announced the acquisition of a site in Romania, marking another step in expanding its international presence.
Both initiatives are part of the company’s long-term strategy to further strengthen its international market position and enable sustainable growth.