NOVUS reinforces its commitment to Mexico with a team of local experts
In an environment where animal protein producers face increasingly complex challenges—from viral diseases and regulatory constraints to mounting pressure to reduce antibiotic use—NOVUS positions itself as a strategic ally for the poultry, swine, and dairy industries in Mexico. The company’s approach: intelligent nutrition solutions backed by a local team of experts with deep technical and market knowledge.
With a renewed vision and increased investment in the country, NOVUS has strengthened its presence in Mexico by assembling a multidisciplinary team specializing in animal nutrition, gut health, production management, and sustainability. This team delivers not only innovative products but also personalized guidance to help producers achieve profitability and efficiency goals.
“Our commitment goes beyond selling products. We aim to be a trusted partner, supporting producers in strategic decision-making,” says Juan Padilla, Senior Sales Manager. “We have a technical and commercial team that understands local challenges and is equipped to deliver real, measurable solutions.”
A team of experts, ready to help
The NOVUS Mexico team includes professionals with extensive ag-industry experience:
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Juan Padilla, Senior Sales Manager, emphasizes focusing on controllable factors:
“Reducing antibiotic use is now a regulatory reality. That’s why we recommend eubiotics, enzymes, and organic minerals as key tools for maintaining gut health and productivity.” -
Armando Enríquez, Regional Business Manager, highlights consumer and regulatory pressure:
“Producers must adopt new technologies and nutritional strategies to boost animal immunity. At NOVUS, we offer solutions that enable this transition without sacrificing productivity.” -
Alejandro Hernández, Sales Manager, points to productivity and quality improvements:
“Using organic minerals like MINTREX® Bis-Chelated Trace Minerals, which enhance nutrient absorption, helps improve animal health with less environmental impact. Enzymes like CIBENZA® DP100 also deliver immediate formula cost savings for ROI-driven decisions.” -
Jorge Prada, Technical Services Manager, stresses measurable results:
“In poultry and swine, intelligent nutrition supports profitability, measured through production parameters like meat quality in broilers, eggshell quality in layers, and piglets per sow. These gains are linked to improved digestibility and sustainability, especially through bis-chelated trace minerals and enzymes.”
Smart solutions for complex challenges
NOVUS offers a portfolio of science-driven tools to support animal health, performance, and profitability:
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MINTREX® Bis-Chelated Trace Minerals – Enhance productivity and sustainability by optimizing mineral absorption and reducing environmental excretion.
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ACTIVATE® DA and ACTIVATE® WD MAX Nutritional Feed Acids – Organic acids that promote gut health and support biosecurity programs.
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CIBENZA® DP100 and CIBENZA® Maxx Enzyme Feed Additives – Unlock feed digestibility, reducing feed costs.
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MFP® Feed Supplement – A dry methionine source proven to boost milk yield and components, supporting production during stress.
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PROVENIA™ Feed Solution – Protects intestinal microflora in young pigs through controlled release technology.
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AVIMATRIX® Feed Solution – Improves gut health in poultry by stabilizing lower gut microflora.
“As trusted business partners, we provide real solutions to today’s challenges,” says Belén Rodríguez, Swine Sales Manager. “We have the products and the knowledge to help producers maximize their business.”
Building trust through knowledge
One of NOVUS’s key goals in Mexico is building trust with producers—particularly those unfamiliar with its new generation of experts.
“We want producers to know they’re not alone,” says Hernández. “Our team is ready to design data-driven nutritional programs tailored to their needs.”
The NOVUS Mexico team also includes ruminant specialists Carlos Corona and Horacio Zamora, who help dairy farmers optimize production during heat stress, forage shortages, and milk fat depression.
“Profitability and sustainability are key,” says Corona. “With tools like MFP® and MINTREX®, we help producers maintain production even under difficult conditions.”
A more profitable and resilient future
As Mexico’s animal protein industry continues to evolve, NOVUS reaffirms its role not just as a supplier, but as a strategic partner, walking alongside producers every step of the way.
“With the right tools and support from a seasoned team, producers can overcome today’s hurdles and build a more resilient, profitable future,” Padilla says.
To learn more about NOVUS solutions or connect with the Mexico team, visit novusint.com.
About Novus International, Inc.
Novus International, Inc. is the intelligent nutrition company. We combine global scientific research with local insights to develop advanced technology that helps producers worldwide achieve better results. NOVUS is privately owned by Mitsui & Co., Ltd. and Nippon Soda Co., Ltd. Headquartered in Chesterfield, Missouri, U.S.A. novusint.com.