Wipro Consumer Care and Lighting recently announced its entry into India’s pet food market with the launch of a nutrition brand Snuggles.
Founded in 1945 as a vegetable oil company, Wipro Consumer Care and Lighting is one of the fastest growing FMCG companies in India, Asia, and Africa.
The launch marks Wipro’s first step in building a presence in India’s fast-growing pet food market, estimated at over USD 576.36 million.
“As pet parenting continues to evolve, we see a significant opportunity to offer superior nutrition, trusted ingredients and meaningful innovation at a price point that delivers outstanding value to our customers. Backed by Wipro’s strengths in sales, distribution and brand-building capabilities, our ambition is to make Snuggles the most loved pet food brand in India,” said Anil Chugh, President, Foods Business and COO, New Business at Wipro Consumer Care and Lighting – India.
Nutrition and taste at an accessible price point
The brand’s initial offering is dry dog food combining kibble with freeze-dried chicken chunks. It uses what the company describes as human-grade ingredients and aims to offer nutrition and taste at an accessible price point.
The formulations were developed with a team of qualified veterinarians and underwent extensive evaluation at innovation facilities and across diverse Indian geographies to assess nutrition, palatability and quality.
Portfolio and availability
The initial portfolio comprises three variants tailored to different life stages and breeds: Puppy All Breeds, Adult Small Breed, and Adult Medium and Large Breed.
The brand will be available through speciality pet retail stores, veterinary clinics, modern trade, e-commerce and quick-commerce platforms.