VIV Asia 2025: Innovation and Global Collaboration in Animal Protein Production

VIV Asia 2025 officially opened its doors on March 12, 2025, becoming the premier international trade exhibition for professionals in animal protein production. The event, set to run until March 14, 2025, is co-located with Meat Pro Asia and Horti Agri Next Asia, and it is attracting over 50,000 attendees and 1,250 exhibitors from across the globe. Hosted at IMPACT, Bangkok, Thailand, the event provides a dynamic platform for business development, innovation, and networking across the entire “Feed to Food” supply chain.

Last Edition in Numbers:

• 1,186 exhibitors
• 64,000 gross sqm
• 47,527 visitors
• 200+ professional speakers
• 112 visiting countries

Key Highlights of VIV Asia 2025:

• Global Presence: Exhibitors from around the world, including top players in animal farming, breeding, feed technology, and food processing, showcase their innovative solutions.
• Feed to Food Concept: Highlighting the interconnectivity of feed production, animal health, and food safety across the entire agrifood value chain.
• Industry Engagement: Attendees include veterinarians, nutritionists, breeders, feed manufacturers, and processing companies, all gathered to exchange knowledge and build business relationships.
• Strategic Location: Thailand’s position as a regional hub for the Southeast Asian market further enhances its importance as a key location for the agricultural and food industries.

In his opening speech, Jeroen Van Hooff, CEO & President of Royal Dutch Jaarbeurs, underscored the event’s role in Asia’s agricultural growth and its pivotal impact on global food production. With Asia contributing over 50% of global agricultural output, VIV Asia is seen as a catalyst for innovation, partnerships, and economic growth in the agri-food and animal health sectors.

Also attending were dignitaries such as Mr. Chiruit Isarangkun Na Ayuthaya, Senior Vice President of the Thailand Convention & Exhibition Bureau (TCEB), who emphasized Thailand’s leadership role in Industry 4.0 and the economic impact of this exhibition. H.E. Mr. Prasert Chanthararuangthong, Deputy Prime Minister of Thailand, further highlighted the government’s initiatives, such as the Food Processing Industry Development Action Plan, designed to enhance Thailand’s position as ASEAN’s food processing hub.

NutriNews and AviNews International at VIV Asia 2025:

Representing AgriNews, the teams from NutriNews International and AviNews International were also present, covering the latest developments and innovations throughout the event. Their extensive reporting from VIV Asia 2025 will focus on advancements in animal nutrition, feed milling, and sustainable agriculture, offering comprehensive insights for their global audiences. Their coverage brings additional depth and expertise to the event, reflecting the growing importance of such trade shows in shaping the future of the agricultural and animal protein industries.