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20 Aug 2025

Betagro introduces new cat food campaign with first-ever brand ambassador

Arief Fachrudin

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Thailand’s Betagro has introduced its cat food campaign ‘Cat Leader Chooses CAT n joy’, naming a rising star Daou-Pittaya Saechua playfully crowned as the Cat Leader.

This dry cat food, developed by Betagro’s veterinarians and pet food nutritionists, features a triple protection including lysine, prebiotics, together with zinc and omega, which are designed to support natural immunity, defend against viruses, aid digestion, and nourish skin and coat health. This helps ensure that cats can stay healthy, happy, and enjoy every moment.

The campaign targets cat owners who prioritize the well-being and happiness of their feline companions.

“The pet market continues to grow steadily in Thailand, driven by the rising of pet humanization trend where pets are treated as part of the family. Betagro is committed to expanding its presence in pet food segment with high-quality products and brand communications which resonate with younger consumers and true cat lovers,” said Somcharn Suphapitiporn, COO Pet Business.

“Partnering with Daou-Pittaya is a key brand strategy for CAT n joy, reinforcing our brand value and strengths. Our goal is for CAT n joy to become top of mind among cat lovers. Because we believe that not only people deserve better food, but also pets.”

Meanwhile, Daou-Pittaya Saechua, the first-ever brand ambassador of CAT n joy, said: “It’s a great honor and joy to serve as the first brand ambassador for CAT n joy. To me, my cat is like my own child. I have raised it with love and care, so choosing the right food has always been a top priority. I believe CAT n joy products deliver both great taste and essential nutrition for cats and I hope every cat gets to enjoy the same quality food my own cat does.”

CAT n joy products are now available at pet food stores and major department stores in Thailand, including Tops Supermarket, Lotus, Big C, Foodland, and MR.DIY, as well as online platforms including Shopee and Lazada.