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The poultry industry faces constant pressure to improve profitability, enhance sustainability, and deliver high-performance production in an increasingly complex global market.
Opportunities and challenges in poultry production today
The beginning of a new cycle always brings a sense of renewal — a moment to rethink strategies, improve results, and seize new opportunities.
Dr. Gabriela Cardoso Dal Pont, Executive Technical Services Manager for poultry at NOVUS, shares her perspective on the major challenges and opportunities currently shaping the poultry sector and how intelligent nutrition can support more sustainable and profitable production systems.
Modern poultry production requires balancing performance, cost-efficiency, and environmental responsibility—all while responding to increasing market demands.
One of the most significant concerns in poultry production today is the decline in
hatchability and chick quality.
Since production efficiency starts with healthy, high-performing birds, any issue at the breeder or hatchery level directly impacts producers’ financial outcomes.
Because these problems are often multifactorial, they create opportunities for nutritionists to optimize breeder performance using targeted nutritional strategies.
Among these solutions, bis-chelated trace minerals have shown strong potential to improve:
MINTREX® Bis-Chelated Trace Minerals provide highly bioavailable zinc, copper, and manganese while also serving as a source of methionine, allowing reduced dietary inclusion and lower mineral excretion into the environment.
Sustainability remains one of the greatest challenges for producers worldwide.
Even with technological advances, the need to produce more using fewer resources continues to define modern poultry systems.
Feed additives play a critical role in this process by helping producers improve:
Additionally, additives help maintain meat and egg quality even when alternative ingredients are included in feed formulations.
“Products are Made of More™ — delivering more than expected for producers and the environment.”
Rising input costs, energy prices, logistics challenges, avian influenza outbreaks, geopolitical tensions, and strong global demand have created a difficult scenario for poultry producers in recent years.
Although some market conditions have stabilized,
profitability and efficiency remain top priorities.
According to Dr. Gabriela, one of the most effective ways to address this challenge is through
intelligent nutrition supported by high-quality additives.
Producers should prioritize additives backed by
robust scientific research that optimize animal health, performance, and
return on investment.
Many technologies promise better poultry performance, but measurable results require proper scientific validation.
NOVUS supports its solutions with:
Beyond products, collaboration between nutritionists and additive suppliers is essential to identify the best strategy for each operation.
Reducing antibiotic use continues to be one of the strongest global trends in poultry production.
Many poultry companies now operate under the
“antibiotic-free” label, which requires greater focus on:
Through intelligent nutritional solutions, producers can strengthen bird health while maintaining profitability and production efficiency.
The current poultry landscape is challenging, but it is also full of opportunities for those willing to invest in
technology, science, and
sustainable nutrition.
NOVUS reinforces its commitment to helping producers achieve more through:
Success in modern poultry production depends on combining science, profitability, and sustainability—and intelligent nutrition is at the center of that transformation.
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