NOVUS Supports Broilers with new Scale Up™ Program 

29 Aug 2023

NOVUS Supports Broilers with new Scale Up™ Program 

Novus International debuts a new program aimed at enhancing the financial success of broiler producers. The Scale Up™ Program for Broilers is focused on improving meat production and carcass quality through sustainably driven intelligent nutrition.

“Intelligent nutrition is the combination of experienced people, insightful perspectives and smarter solutions that allow us to put more into everything we create,” says Dr. Gabriela Cardoso Dal Pont, the poultry solutions manager for Americas, NOVUS. “The Scale Up™ Program for Broilers focuses on three focus areas – performance, meat quality and carcass yield, and sustainability and animal welfare. By supporting these pillars through intelligent nutrition, we can positively impact profitability for the broiler producer.”

MINTREX® Bis-Chelated Trace Minerals serve as the foundation for the program. Available in organic zinc, copper and manganese, the mineral is bonded to methionine source HMTBa, which protects the mineral as it travels through the digestive system to the site of absorption making it less susceptible to antagonism in the gut. This also means that over-supplementation, which is often found with inorganic trace minerals, is unnecessary.

The program’s strategies, which are customized to meet the farm’s goals, include MINTREX® Zn trace mineral to support meat and carcass quality, MINTREX® Cu trace mineral to support performance, and the REDUCE AND REPLACE™ strategy, which is shown to reduce the excretion of zinc (up to 37%), copper (up to 41%) and manganese (up to 35 %).1

“Even when reducing total mineral inclusion and replacing part of the ration’s inorganic trace minerals with MINTREX® trace minerals, producers can see the same or better results with less mineral in the feed and less mineral excreted into the environment,” Cardoso says.  

Dr. Gabriela Cardoso Dal Pont, the poultry solutions manager for Americas at NOVUS, presents the Scale Up™ Program for Broilers during an invitation-only event for customers held at the company’s manufacturing facility in Little Rock, Arkansas on August 28.

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In commercial and research trials the strategies used in the Scale Up™ Program for Broilers are shown to help optimize the broiler bird performance:

The Scale Up™ Program also offers technical support, laboratory analysis of feed (not available in all areas), and access to NOVUS’ Xpert Link™ Network. The Xpert Link™ Network is a group of industry professionals outside of NOVUS with experience in nutrition, management, health, and feed manufacturing. These external partners can provide unique suggestions, recommendations, and insights to help NOVUS customers get closer to their goals.

NOVUS Executive Technical Service Manager Dr. Bob Buresh, who works directly with poultry customers, says the new program showcases the company’s long-time commitment to results-driven programs that support the industry in a sustainable way.

“The North American Poultry Sales and Technical Service teams are excited to bring this program to our broiler customers. It represents our ongoing commitment to deliver science-based and economically valuable solutions to industry partners,” he says. “Through the Scale Up™ Program for Broilers, we will continue to support our customers’ goals of achieving optimal performance and meat quality and yield in an environmentally sustainable manner.”

The launch on August 28 was for customers in the Americas. The program will be available for customers in Asia, Europe, the Middle East, and Africa later this year.

NOVUS Senior Director and Managing Director for the Americas Gonzalo Prat greets customers during the launch of the Scale Up™ Program for Broilers on August 28.

NOVUS launched the Scale Up™ Program for Dairy in 2022 before expanding the program to swine and poultry.

NOVUS created the program with the aim of working more closely with nutritionists and producers to help their animals achieve their full genetic potential and meet production goals.

For more information about NOVUS and the Scale Up™ Program for Broilers, visit

You  may also like to read: “NOVUS honors top animal ag educator during PSA Annual Meeting.”



1. Peris et al., 2017

2. Sirri et al., 2016; Wedekind 2019

3. Bekker et al., ESPN 2017; Chen et al., 2016; Sirri et al., 2016

4. Kuttappan et. al., 2021

5. Chen et al., Front. Physiol. 2022

6. Ferket et al., 2009; Chen et al., PSA 2014

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