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📍 NutriNews International | IPPE, Atlanta 2026
In this episode, recorded at IPPE in Atlanta, we explore what’s shaping the future of animal nutrition worldwide. We discuss how customer expectations are evolving as production systems become more complex, why value and ROI remain key priorities for producers, and how the industry is adapting to rapid market changes.
We also dive into sustainability—why it has become unavoidable, what makes it challenging in practice, and how innovation and long-term partnerships can help move solutions forward while supporting performance and food safety.
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