30 Sep 2026
CNH Thailand and Farm Chokchai hosted New Holland Day 2026 with live field demonstrations for some of the most advanced field-to-feed precision farming products in the market.
New Holland Day brought together farmers, agricultural entrepreneurs, and industry experts from across Northeast Thailand to showcase a connected, full-cycle farming system that included soil preparation, planting, harvesting, to stubble management and livestock feed production.
Tailored to the region’s corn and livestock sectors, the event underscored how precision technology and mechanization can improve productivity, forage production and farm profitability.
“Thai farmers need solutions that are reliable in the field and can create value across the entire production cycle,” said Mark Brinn, Managing Director – Southeast Asia and Japan at CNH.
“New Holland combines dependable machinery and practical precision technology. Our aim is to show how these integrated farming solutions work under real conditions and foster healthier, stronger and more productive businesses for the Northeast’s farming community.”

Connecting soil preparation, planting, and forage harvesting
Central to the showcase was New Holland’s high-horsepower lineup, demonstrating a connected, end-to-end farming workflow tailored for mid-to-large farm contractors, corn producers, silage makers, and dairy operations like Farm Chokchai.
Leading the field operations, the flagship T6000 tractor series highlighted the practical value of complete mechanization from the very first stage:
Completing this high-tech productivity loop, the FR500 Forage Harvester made an exclusive preview appearance across the 110-rai area, showcasing fuel-efficient, high-capacity harvesting with minimal maintenance downtime.
The live demonstration highlighted the machine’s performance across both Napier grass and corn, linking field harvesting directly to Farm Chokchai’s livestock feed process.
The machine showcased exceptional chopping precision, producing uniform and consistent cut quality that helps preserve nutrient value, enhance silage compaction, and improve overall forage quality.
A New Holland TT3.50 tractor fitted with a mulcher was onsite showing how machinery can support practical crop-residue management and a more sustainable way to prepare the field for the next farming cycle.

Complete precision for corn production
Guests traveled between the demonstration areas on a trailer pulled by a New Holland TT3.50 tractor, giving them a close look at the equipment operating across Farm Chokchai’s grounds.
Completing the full-circle corn production cycle, live field stations highlighted the final stages of integrated crop and livestock management:
“By bringing every stage together, we aimed to show how machinery, field data and precision technology can work seamlessly together. For Thailand’s corn and grass growers, livestock farmers and agribusinesses, this field-to-feed approach can significantly improve farming productivity, quality, sustainability and profitability,” said Kwanchit Netprapa, Head of Sales and Marketing, CNH Thailand.
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